CORPORATE IDENTITIES
CORPORATE COMMUNICATION
MARKETING CAMPAIGNS
ADVERTSING PACKAGING
CORPORATE APPERANCE
BRANDING
Corporate Identities
Corporate Identities refers to the tangible way in which a company presents itself visually to the world.
Identity is composed of all the discernible elements such as the logo, corporate title, fonts, typefaces, corporate colours & the uniforms of employees, as opposed to the more abstract concepts of brand essence & positioning.
Marketing Campaigns
Marketing Campaigns are a series of integrated efforts executed by companies in order to promote their products or brands.
Whether generating awareness or consideration of their company, instilling trust, repositioning their brand or simply wanting to generate more business growth, marketing campaigns is the avenue which brings about results. Campaign objectives form part of the wider marketing/business objectives which in turn guide the company in its marketing mix.
Brand Communication
Corporate communications is the discipline that creates, integrates, releases & measures a series of constant communications aimed at explaining & contextualizing the ethics & behaviors of a company to a set of stakeholders.
Such stakeholders range from the media & consumers, to shareholders & government officials. Corporate communications main objective is trust from all its stakeholders & this is achieved by nothing other than consistency, transparency & a firm anchoring in brand values.
Packaging, Advertising & Editorial
Packaging can catch the eye, light up the shelf & secure a purchase.
Representing the values, identity & representative of the communicative & marketing tools of the brand, the packaging has the customer facing role of visual discourse. Notable packaging must solve a problem and serve a function to be truly design savvy.
Advertising is undoubtedly the most recognized form of marketing communications.
Fundamentally, it is a one-to-many mode of communication.
Editorial: At Wood Fontana the term represents our service of content writing for article which are supposed to publish on website, newspaper etc. & brochure design. Brimming with essential information, choice images, originative layout & colour palette, our brochures offer instant & succinct text within a display complementing the identity & values of the brand.
“Products are made in a factory but brands are created in the mind”
Walter Landor
"We think conceptually about effective ways to communicate your business. We only present ideas that are sure to resonate effectively with your audience & provide a unique advantage over your competitors."
Wood Fontana