ANALYZING CONSUMER

ANALYZING COMPANIES

ANALYZING MARKET

ANALYZING INDUSTRY

RESEARCH

“The common facts of today are the product of yesterday's RESEARCH.”

Duncan MacDonald

What We Do

Market Research can be defined as an attempt at understanding consumer behavior. This involves gathering data systematically about people or companies – a market – and then analyzing it to better understand the needs of that group of people/companies.

Qualitative research is focused on descriptive words and symbols. It usually involves questioning consumers about their product or service consumption experiences or observing them in a marketing setting. The data collection methods used in this case include in-depth interviews, focus groups, bulletin boards, uninterrupted observation, and ethnographic participation/observation.

Quantitative research is the one that looks to quantify a problem which often involves statistical analysis since it requires significant attention to the measurement of market phenomena. It collects data through audits, points of purchase (purchase transactions), surveys in different modalities (online, phone, paper), and click-streams.

Molecules Bio

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“However beautiful the strategy,
you should occasionally
look at the results.”

Winston Churchill

Advantages of conducting business market research include:

Identify problem areas in business.
Identify changing market trends and associated business opportunities as well as new areas for expansion.
Understand the existing customer’s needs and comparative analysis of services offered to customers vis-à-vis competitors.
Develop effective strategies and make well-informed decisions about the services.
Set achievable targets for sales, business growth, and the latest product developments.