top of page

BRANDING & STRATEGY

“Strategy is a pattern in a stream of decisions”

Henry Mintzberg

What We Do

Strategy

  • Branding Strategy

    • Brand Positioning

    • Brand Architecture

    • Brand Messaging 

    • Brand Essence

  • Marketing Strategy

    • Online Marketing Strategy

    • Offline Marketing Strategy

Branding

  • Corporate Identities

  • Corporate Communication

  • Marketing Campaigns

  • Advertising Packaging, Editorials 

  • Corporate Appearance

"We think conceptually about effective ways to communicate your business. We only present ideas that are sure to resonate effectively with your audience & provide a unique advantage over your competitors."

Wood Fontana Western

Strategy

Brand Positioning

Brand Positioning is the concept of defining a distinct place for a brand in the mind of the consumer. This is achieved by studying what consumers need & want from companies in a given category, in order to understand relevant & potential gaps in the market.

 

Once this has been done, competitor analysis complements consumer behaviour analysis by signaling what positioning would give brands a competitive advantage.

Brand Messaging

Brand Messaging is a framework from which to approach all brand copywriting as part of brand communications across all necessary media.

Avenues such as advertising, packaging, owned media & press relations aim is to provide the brand with a distinct & recognisable voice that offers consumers both consistency of message & confirmation of brand values.

Brand Architecture

Brand Architecture is the process of organizing a series of brands, commonly within a parent organization in a way that each individual brand shines.

Brand Essence

Brand Essence is essentially the ageless quality of a brand, its soul. Rather than an out of body experience, brand essence is conducive with values and purpose, neatly fitting within the brand’s overall philosophy. The team working behind the brand should commit extensive time formulating, engineering and designing the brand essence and ways to express it to a desired market and consumers.

Online Marketing Strategy - Digital Strategy

Digital / Online Strategy is the strategic approach in which a company will conduct its business & marketing through online channels.

Branding

Corporate Identities

Corporate Identities refers to the tangible way in which a company presents itself visually to the world.

Identity is composed of all the discernible elements such as the logo, corporate title, fonts, typefaces, corporate colours & the uniforms of employees, as opposed to the more abstract concepts of brand essence & positioning.

Brand Communication

Corporate communications is the discipline that creates, integrates, releases & measures a series of constant communications aimed at explaining & contextualizing the ethics & behaviors of a company to a set of stakeholders.

Such stakeholders range from the media & consumers, to shareholders & government officials. Corporate communications main objective is trust from all its stakeholders & this is achieved by nothing other than consistency, transparency & a firm anchoring in brand values.

Marketing Campaigns

Marketing Campaigns are a series of integrated efforts executed by companies in order to promote their products or brands. 

Whether generating awareness or consideration of their company, instilling trust, repositioning their brand or simply wanting to generate more business growth, marketing campaigns is the avenue which brings about results. Campaign objectives form part of the wider marketing/business objectives which in turn guide the company in its marketing mix.

Packaging, Advertising & Editorial

Packaging can catch the eye, light up the shelf & secure a purchase.

Representing the values, identity & representative of the communicative & marketing tools of the brand, the packaging has the customer facing role of visual discourse. Notable packaging must solve a problem and serve a function to be truly design savvy.

​

Advertising is undoubtedly the most recognized form of marketing communications.

Fundamentally, it is a one-to-many mode of communication. 

​

Editorial: At Wood Fontana the term represents our service of content writing for article which are supposed to publish on website, newspaper etc. & brochure design. Brimming with essential information, choice images, originative layout & colour palette, our brochures offer instant & succinct text within a display complementing the identity & values of the brand.

bottom of page